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Ms. Beichler is charged with growing the Rimini Street sales pipeline, educating prospects, and creating worldwide demand for Rimini Street services and products. She leads a cross-functional team responsible for outbound programs designed for awareness building, lead capture and nurturing, and sales acceleration. Ms. Beichler's duties include strategizing, planning, managing, and executing targeted campaigns and events. She has more than 20 years of marketing and demand generation experience and an extensive industry track record building start-up companies and their marketing processes from the ground up. Ms. Beichler's areas of specialization include marketing and salesforce automation, closed-loop lead generation process, integrated direct marketing, webinars and events, and vertical marketing and segmentation.
Prior to joining Rimini Street, Ms. Beichler served as director of marketing and marketing communications at a variety of Silicon Valley technology companies including Identity Engines (identity-based access control), I-Many (enterprise contract management, acquired by Revitas) Inxight Software (unstructured data search, acquired by BusinessObjects), and Calico Commerce (IPO in 1999). With her background in computer science, she brings to Rimini Street a depth of management experience as well as technical savvy including extensive application and web development.
Ms. Beichler hold a Bachelor of Science in Computer Science (with a minor in marketing) from Louisiana State University.