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Mr. Baron is a proven software business executive and entrepreneur whose career spans more than twenty years. He has held numerous sales and sales management roles as well as running a successful strategy consulting firm. Prior to Rimini Street, Mr. Baron held various management roles at Xign Corporation, JP Morgan Chase, Automatic Data Processing, Blue Martini Software, InQuira, SeeSaw Networks and Flexi International Software.
Developing and executing repeatable market strategies has been a continued theme in Mr. Baron's success, and he has consistently demonstrated his leadership by pulling diverse teams together and aligning them to achieve a common goal. Whether with a young venture-backed startup or a multi-billion dollar global enterprise, Mr. Baron has flexibly deployed consultative selling strategies that result in highly satisfied customers and strong revenue growth.
Mr. Baron has led vertical industry segments such as automotive, telecommunications, and discrete and process manufacturing. His subject matter expertise has led to extensive public speaking engagements over the years at a variety of industry events.
Mr. Baron's view on leadership is simple: true leaders understand that sustainable achievement is possible only through collaborative effort and teamwork.
Mr. Baron holds an MBA in International Marketing and Computer Science, and earned a B.A. in English from the University of Florida.