Seasoned SAP and Salesforce executive joins Rimini Street to meet growing demand in Mexico and Central America; Company already supports more than 230 clients in Latin America
LAS VEGAS and MEXICO CITY, July 14, 2020 – Rimini Street, Inc. (Nasdaq: RMNI), a global provider of business software products and services and a leading independent support provider for Oracle and SAP software products and a Salesforce partner, today announced the appointment of Alejandro González to the newly created role of general manager for Mexico and Central America. The role was established to service the Company's growing client base and address increasing demand in the region for its award-winning portfolio of enterprise software support services. González is responsible for achieving sales and revenue growth targets across Mexico and Central America, ensuring client success and satisfaction with the Company's services and helping clients with their technology roadmap and digital transformation. Rimini Street also announced today that it is expanding its investment in the Mexico and Central America region, increasing local sales and service capacity – including engineering staff. Today, Rimini Street already supports more than 230 clients across Latin America, including well-known local Mexican brands Nadro and Productos Chata.
Seasoned IT Sales Leader to Support Accelerated Growth
González joins Rimini Street with more than 20 years of technology industry experience at companies such as Salesforce, SAP, IBM, Microsoft and Unisys. He specializes in sales leadership, business development, operations, strategic planning and performance management. Most recently González served as regional vice president of sales for the Commercial Business "Alejandro brings significant enterprise software industry sales and service experience, proven business operations management and a track-record of successful client growth in Mexico and Central America. His strategic business insights will help CIOs utilize Rimini Street services to reduce IT costs and quickly align their project priorities around revenue generation and creating competitive advantage," said Edenize Maron, general manager, Latin America, Rimini Street. "We are pleased to welcome Alejandro to the Rimini Street global executive team at this exciting phase of the Company's growth in Mexico and Central America."
Unit of Salesforce Mexico. In this role, González was responsible for the go-to-market and growth strategy for Mexico's general business and mid-market segments, as well as expanding the organization's existing client base. Prior to Salesforce, González was the general manager for Unisys Mexico where he was responsible for leading the business unit's P&L and growth, as well as the company's public sector strategy across Latin America. At SAP, González was vice president of sales for SAP Mexico where he led a team of 27 sales executives focused on the manufacturing, healthcare, oil and gas, finance and retail industries. He was also responsible for successfully bringing new SAP solutions to market and accelerating the growth of existing customer segments.
"I see a significant need across Mexico and Central America for Rimini Street's premium, ultra-responsive annual support service that replaces expensive Oracle and SAP annual support at half the fee. There is also a real need in the region for Rimini Street's cost-effective application management services that allows Rimini Street to manage Oracle and SAP software for their clients – as well as for cloud software like Salesforce," said González. "Businesses today are focused on reducing their IT operating costs and, when possible, investing the savings into projects that create competitive advantage and support growth. I am excited to join this innovative and fast-growing organization, lead the Mexico and Central America region and ensure the success and satisfaction of our clients."