Even within normal circumstances, IT faces constant pressure to maintain performance, deliver new projects and drive innovation within a limited budget. However, in today’s times of economic downturn with a long and hard recovery being predicted, conserving cash takes on a criticality like never before. Mandatory IT budget cuts are and soon will be prevalent across the board. IT leaders must follow a structured approach to identify, evaluate and deliver cost-saving measures that still can deliver performance and needed innovation.

In this webinar, Deepa Salem, Senior Product Marketing Director from Rimini Street, discuss some key insights from Gartner on how CIOs should respond to the mandatory IT budget cuts and how they can conserve cash while maintaining performance. This includes ideas on how to prioritize and roadmap major IT projects, as well as control IT operating expenses such as support and maintenance costs. We also hear from Eric Robinson, General Manager of SAP Services at Rimini Street and former CIO of Color Spot Nurseries, on his lessons learnt on responding to mandatory IT budget cuts.


Deepa Salem
Deepa Salem
Senior Director,
Product Marketing
Rimini Street

Deepa Salem is Senior Director of Product Marketing at Rimini Street. She is responsible for the SAP marketing strategy, and creating the messaging and content to help SAP leaders understand the value of third-party support with Rimini Street. She has over 15 years of experience in product and content marketing, working for many technology companies including SAP and Ensono. She also founded and built a startup for local events marketing. Prior to that, she was a management consultant with McKinsey & Co. In the beginning of her career, she was a software engineer helping clients around the world develop and deploy custom software solutions. She has an MBA from Kellogg School of Management, Northwestern University, IL.

Eric Robinson
Eric Robinson
GVP and General Manager,
SAP Services
Rimini Street

Eric Robinson is responsible for the expansion of all Rimini Street SAP services and products worldwide. He works to ensure all SAP teams are aligned on product strategy, management, delivery, and sales.

Eric specializes in vision, guidance, planning, and management for technical solutions to complex business problems. Having worked with SAP systems since the early 1990s, he has extensive knowledge of manufacturing, distribution, and financial systems.

Mr. Robinson spent 12 years as CIO for Color Spot Holdings, a grower providing plants and flowers to major retailers such as Home Depot. He consistently maintained an IT budget of 0.75% of sales revenue, becoming an authority on cost-effective IT.

Earlier in his career, he led teams of SAP professionals at a division of Toyota and at medical device manufacturer, Hudson RCI.

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