SAP customers must decide if they’ll migrate to S/4HANA now, given the planned 2027 end-of-support deadline, or gain the flexibility and time to choose a roadmap and next-generation system that best fits their needs.

A new IDG global survey reports that 85% of SAP customers surveyed plan to continue running existing SAP applications until 2025 or beyond, despite the impending cutoff date for mainstream maintenance support for ECC6.1 The survey also reports that although these SAP customers are happy with their current ERP environments, they are also concerned with stagnation, as few innovations and enhancements are being delivered for those systems by SAP.

So how can SAP customers innovate, compete, and avoid stagnation without migrating to S/4HANA right now? Join Dave Rowe, Chief Marketing Officer, Rimini Street and Tom Schmidt, Digital Content Director, IDG, as they examine the key findings from the IDG market survey and what it means for your SAP roadmap. Watch now.


Dave Rowe
Dave Rowe
SVP & Chief Marketing Officer
Rimini Street

Mr. Rowe is a 25 year veteran of the enterprise software industry with proven experience formulating, building and marketing technology solutions for both large international software firms and high-growth technology start-ups. He oversees all global marketing for Rimini Street as Senior Vice President including leading the product and go-to-market strategy as well as all aspects of execution, including lead generation, demand generation and marketing communications worldwide.

In 2011, the CMO Institute named Mr. Rowe as one of the Top Chief Marketing Officers of 2010. He has also been a featured speaker at technology and marketing conferences, discussing current trends in enterprise software and technology marketing.

Before joining Rimini Street, Mr. Rowe was vice president of marketing and product management for Perfect Commerce, Inc., the leading provider of on-demand supplier relationship management solutions. During his tenure, he significantly grew the lead and prospect pipeline, improved product packaging and pricing models, established Perfect as the most credible solution in the industry, and implemented a product planning methodology linking company vision with product strategy and development processes.

Tom Schmidt
Tom Schmidt
Digital Content Director, Strategic Marketing Services

Mr. Schmidt works closely with IDG clients to create a wide array of original content, including videos, webcasts, white papers, and infographics.

Tom has more than 20 years of award-winning editorial experience, ranging from newspapers to magazines to Websites.

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