Maintaining balance between perceived value and investment cost for Salesforce® is proving to be difficult. With increasing licensing costs, a shortage of skilled technical labour and the ever-increasing complexity of the Salesforce® platform, organisations must overcome challenges to get ready to implement an AI-powered Salesforce® CRM.
Watch this recording as our panellists discuss practical realities associated with:
- Master Data Management: Alignment with existing data consolidation projects
- Funded vs Unfunded Mandates: Generate consensus, secure budget, and mutually define “done”
- Risk Management: Working across multiple vendors on data management
- Requirements and Priorities: Use case examples for AI-powered CRM that maximise ROI and minimise barriers to deployment
